Advisors See No Slowdown in Europe Travel This Summer

More clients are interested in exploring destinations outside of Europe.
Credit: 2024 TravelAge West

“I’m seeing my millennial clients desiring to get more off the beaten path,” Vatnsdal said. “They are more receptive to hearing alternative options around the world and exploring somewhere they hadn’t considered. Many of my Gen X and Baby Boomer clients have specific bucket-list items they have yet to experience, and they know where they’d like to go when we have our consultation. Overall, I certainly have interest outside of Europe, and I find it quite exciting. I believe this is due to social media opening our minds to new and exotic locations.”

Advisors are adjusting their marketing to adapt to these alternative destinations in a variety of ways. Most say they are promoting off-peak travel times (59%), followed by looking for lower-cost alternatives (43%), showcasing alternative European destinations (40%), working with different destination management companies or travel partners (31%) and emphasizing flexible booking policies (26%). Eighteen percent say they are not changing their marketing at all.

Recommending off-season Europe travel can help clients avoid crowds and save money.
Credit: 2024 TravelAge West

“Depending on the request, I typically advise my clients to consider an off-peak time of year to visit Europe,” Vatnsdal said. “I find it’s the best way to utilize their vacation funds, avoid the crowds and help their dollar go further.”

Looking ahead, most advisors expect European travel to increase slightly (43%) or stay the same (36%) in 2025.

Need to Know Survey Series

“Need to Know” is a research series from TravelAge West that tracks the responses of travel advisors as they relate to various travel trends and topics. This survey recorded the responses of 287 advisors across the U.S. See more Need to Know stories here.  

Source link : https://www.travelagewest.com/Industry-Insight/Business-Features/europe-trips-summer-2024

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Publish date : 2024-06-27 16:43:13

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