Gum Sales Decline – Americans Aren’t Buying Gum

You might think gum is an essential item that will always be popular, but Americans may not be so in love with the chomp-worthy chews. According to the Associated Press, gum sales in the U.S. fell 11 percent over the last four years, dropping to $3.71 billion in 2013.

Despite rising overall candy sales (including gum, chocolate, mints, and licorice), Euromonitor predicts that gum sales will decline another 4 percent over the next five years. It’s unclear why Americans are less inclined to buy gum as of late, but there are several industry theories. The first is that people would rather choose breath-enhancing products that do not need to be disposed of after use. Another is that customers don’t think a pack of gum is worth the whopping $2 or more that most packs cost today.

Are you a gum chewer? Why do you think gum isn’t as popular as it once was?

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7-second life story: I was pre-med in college, until I realized that I could turn baking my problems away (instead of doing my chem homework) into a profession.

Hometown: Los Angeles

3 things I make better than anyone else: Pancakes (they are a Sunday morning staple for the Bain family), cookie dough (I will take the raw stuff over just-out-of-the-oven cookies any day), chili

Recipe I’m on the eternal hunt for: The easiest-ever, throw-together soup that I still have time to make after work

Kitchen technique I just can’t get right: Poaching eggs. I swirl the water, just like everyone says I should, but it never works. #fail

Follow me on Twitter @zoeabain.

Source link : https://www.delish.com/food/news/a40752/gum-sales-america/

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Publish date : 2014-03-25 07:00:00

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