John Gruber Calls Out Apple Over Delayed Siri Features
John Gruber, the influential voice behind Daring Fireball, has voiced his concerns regarding Apple’s postponed personalized Siri functionalities. As an esteemed commentator with over two decades of experience covering Apple, Gruber’s insights carry significant weight.
/article-new/2025/03/Apple-More-Personal-Siri-Ad.jpg)
Trust Issues Arising from Inaction
In a blog entry entitled “Something Is Rotten in the State of Cupertino,” Gruber expressed that Apple’s reputation has taken a hit due to these delays. He pointed out the stark contrast between Apple’s past and present:
Historically regarded as a company that defied expectations of solvency, Apple transformed into one of the most trusted brands in technology. Financially secure and recognized as the world’s leading profit generator, it now faces challenges related to consumer trust. Gruber argues that its credibility might not return to its former heights—a level where every statement made by Apple was met with belief and confidence—in light of this prolonged wait.
A Pattern of Failures
This isn’t an isolated incident for Apple; however, other shortfalls—such as the abandoned AirPower charging mat—were relatively minor. Gruber contends that generative AI represents significant advancements that hold great importance for users.
The Real Crisis Behind Delays
What frustrates Gruber more than just the delays themselves is what he perceives as misleading narratives presented by Apple last year:
The real issue arises not from being late on AI developments or having to announce problematic postponements at last week’s event; those are common hurdles faced along any journey. The true fiasco lies in how Apple seemingly constructed an inaccurate storyline—a narrative some within may have known was unrealistic—and proceeded nonetheless.
The Illusion Versus Reality
Gruber criticized Apple’s portrayal of “personalized Siri,” labeling it merely as conceptual rather than demonstrable innovation:
The showcase around “personalized Siri” at WWDC was nothing close to an actual demonstration but rather a concept display—often seen as indicative of turbulence within an organization rather than true innovation.
A Call for Honesty and Accountability
Pushing his argument further, he stated:
You can navigate reality while maintaining some credence in your message; however, honesty is non-negotiable if you aim to uphold your integrity. Unfortunately for users hoping for advanced personalization features with Siri—they turned out to be misleading fabrications.
Cultural Implications Within Microsoft
The ongoing inability or refusal by leadership at Microsoft to provide tangible demonstrations since WWDC should be alarming enough to prompt serious reflection on potential underlying issues,” he noted.
Plea for Leadership Action
“Tim Cook must address this debacle surrounding personalized intelligence immediately,” said Gruber. “If no corrective measures are taken soon and accountability doesn’t happen shortly thereafter—the ramifications could be catastrophic for their current culture.” He expressed concern about how complacency regarding mediocrity might threaten their long-held standards.”
